{"id":11962,"date":"2024-03-27T11:02:44","date_gmt":"2024-03-27T10:02:44","guid":{"rendered":"https:\/\/getlinko.com\/seo-metrics-15-indicators-to-measure-the-results-of-your-digital-strategy\/"},"modified":"2024-04-17T22:28:42","modified_gmt":"2024-04-17T20:28:42","slug":"seo-metrics","status":"publish","type":"post","link":"https:\/\/dev.getlinko.com\/en\/seo-metrics\/","title":{"rendered":"SEO Metrics | 15 indicators to measure the results of your digital strategy"},"content":{"rendered":"\n

On every website, it is necessary to carry out continuous improvement actions to <\/span>attract quality traffic<\/b>,<\/span> increase visibility<\/b>, and <\/span>capture the attention of new customers<\/b>. That’s exactly what search engine optimization, better known as<\/span> SEO (Search Engine Optimization),<\/b> is all about. Well, it is a strategy focused on getting a website to appear in the first results of search engines such as Google, Yahoo!, or Bing. However, for it to be successful, it is not enough to execute it; it is also essential to <\/span>analyze and understand SEO metrics<\/b>. These allow you to monitor results and evaluate the performance of a website.<\/span><\/p>\n\n\n\n

They are also crucial for monitoring the evolution of the strategy and determining its effectiveness. This is based on a series of quality guidelines and relevant factors for search engines. Then, through a judicious analytical process, it is possible to correct mistakes and make sound decisions. Therefore, here <\/span>we will talk about 15 SEO metrics to analyze<\/b> the performance of your website and <\/span>improve your organic positioning strategy<\/b>.<\/span><\/p>\n\n\n\n

What are SEO metrics?<\/span><\/h2>\n\n\n\n

To begin with, it’s important to clarify what we mean when we talk about SEO metrics. These are parameters or values that allow you<\/span> to monitor and compare optimization actions in search engines<\/b>. Therefore, they provide a global perspective of the state of a website. All optimization actions are <\/span>aimed at achieving specific objectives<\/b> and must be measured to determine the percentage they contribute.<\/span><\/p>\n\n\n\n

For this, <\/span>KPIs for SEO<\/b> (key performance indicators) must also be defined and monitored. These are measurable values that <\/span>indicate the performance and effectiveness of the strategy.<\/b> It may seem that metrics and KPIs refer to the same thing, but this is not entirely accurate. While it is true that <\/span>both are quantifiable measures<\/b> tracked in an SEO process, they have different characteristics.<\/span><\/p>\n\n\n\n

KPIs & Metrics: Difference<\/span><\/h2>\n\n\n\n

Firstly, <\/span>KPIs are aligned with strategic objectives<\/b> and allow us to know if these have been met. In other words, they measure the performance of actions against objectives over a time range and are essential in determining whether the process is successful or not. On the other hand, <\/span>metrics <\/b>are data derived from the strategy but are not necessarily indicators of its success. In other words, they allow you to optimize and improve the SEO process, but<\/span> many of them are unnecessary to determine if the objectives have been achieved<\/b>.<\/span><\/p>\n\n\n\n

In this sense, <\/span>metrics are not KPIs<\/b>, as they are quantifiable parameters that allow SEO results to be tracked. They are used to track the status of the process; however, some of them are not indicators of its effectiveness. On the other hand, <\/span>all KPIs are metrics<\/b>, as they are measurable values that are obtained by performing SEO actions.<\/span><\/p>\n\n\n\n

In short, with KPIs, it is possible to define the metrics that are essential in determining whether an SEO strategy is effective or ineffective.<\/span><\/p>\n\n\n\n

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How to measure the SEO of a website?<\/span><\/h2>\n\n\n\n

Now that we’ve defined SEO metrics and KPIs, it’s time to dive into the nitty-gritty and explain how to track these parameters. So, if you have a website and want to know <\/span>how SEO is measured<\/b>, you should start by identifying and <\/span>defining the objectives of your strategy<\/b>. Then, you can determine what you need to track based on meeting those goals. The thing is, there are dozens of metrics, but <\/span>there is no standard list of those relevant<\/b> to every company or project.<\/span><\/p>\n\n\n\n

In this sense,<\/span> SEO objectives vary according to the type of website<\/b> (e-commerce, blog, corporate website, directory, etc.), its functions, the need to which they respond, and the business goals. Therefore, the monitoring of SEO metrics should be based on these factors, in addition to being done according to the evolution of the strategy.<\/span><\/p>\n\n\n\n

That said, it is pertinent to mention some of<\/span> the key tools that make it possible to monitor the results<\/b> and follow up on the process. These tools allow you to know relevant metrics about a website and its performance in search engines. Let’s see what it’s all about:<\/span><\/p>\n\n\n\n

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1. <\/span>Search Console<\/span><\/a><\/h3>\n\n\n\n

Search Console is a <\/span>free service from Google<\/b> that allows you to monitor and monitor the <\/span>appearance of a website on search results pages (SERPs),<\/b> so it works to find and resolve technical errors related to its performance. In addition, it helps to understand and improve the way Google sees and perceives the site. Its <\/span>main features<\/b> include:<\/span><\/p>\n\n\n\n