by Clara de Getlinko | Mar 27, 2024 | Digital Marketing
What is brand positioning? In the world of marketing, brand positioning is a crucial strategy for establishing the identity and image of a company or product in the minds of consumers. It refers to how a brand differentiates and stands out from its competitors and how...
by Clara de Getlinko | Mar 27, 2024 | Digital Marketing
These two terms often cause confusion among users. Marketing and advertising go hand in hand, but that does not mean that they are the same since there are numerous differences and a hierarchy between them within the professional and work environment. That’s...
by Clara de Getlinko | Mar 27, 2024 | Digital Marketing
Nowadays, if you want to grow on the internet, it is essential that you have a blog and a website design that is responsive. However, such attributes alone are not enough. Within the wide range of strategies offered by digital marketing, one of the most important is...
by Clara de Getlinko | Mar 27, 2024 | Digital Marketing
Learn what Brandformance is all about and why it is a fundamental strategy for your business. Digital marketing has evolved rapidly in recent years, and one of the most prominent trends is the combination of branding and metrics (performance) in a single marketing...
by Clara de Getlinko | Mar 27, 2024 | Digital Marketing
Currently, the customer experience is not only focused on delivering a good service or personalizing their purchase. It also involves the generation of emotions that influence their behavior, motivations, and desires. One of the most effective strategies To generate...
